Fabrik

26. Brosura Miller

This was a complex project: the brochure for the Miller launch in Romania. As you probably know Miller is a beer for the tough boys (in USA they have cross marketing with Harley Davidson, for example). Here it is...
This was a complex project: the brochure for the Miller launch in Romania. 
As you probably know Miller is a beer for the tough boys (in USA they have cross marketing with Harley Davidson, for example). 
Here it is...
...rivets and metallic net...
...rivets and metallic net...
...lots of metal...
...lots of metal...
...also the binding were made by solid, metallic buckles...
...also the binding were made by solid, metallic buckles...
...everything was used to convey that robust, tough feeling that makes bikers be such a distinct community. The brochure was a success - in few days almost all of them were stolen from the bars and restaurants where they were displayed!
...everything was used to convey that robust, tough feeling that makes bikers be such a distinct community. The brochure was a success - in few days almost all of them were stolen from the bars and restaurants where they were displayed!